Business Intelligence Consulting Services in South Africa strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. However, the sustainability of the competitive advantage of companies provided by the capacity of BI is not well researched. To fill this gap, this study attempts to develop a model for the successful deployment of BI and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the industry of telecommunications in Malaysia as an example of a case, the research focuses particularly on the perceptions that influence telecommunications decision makers and executives on the factors that impact the successful deployment of BI. The research further investigates the relationship between the successful deployment of Business Intelligence Consulting Services in South Africa and the sustainable competitive advantage of telecommunication organizations. A...
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